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Why Storytelling?

This past week, I read a wonderful article online from Fast Company that did a tremendous job of explaining the importance of storytelling in a corporate environment.  So, I wanted to share it with you this week:

http://www.fastcompany.com/3001379/giving-your-brand-primal-power-through-storytelling?partner=newsletter

Three points stood out for me:

·         Fictional stories affect the same region of the brain that reacts when we are engaged in real life drama.  Think of the implication.  An engaged brain essentially reacts the same way to real life events as it does to a compelling story!

·         Stories trigger the release of oxytocin, a hormone usually triggered by close emotional interaction.  If you ever needed proof of the value of an emotionally engaged audience, here it is.
 

·         Our brains use narratives to make sense of what is going on around us.  Or, as a former boss of mine once said, “We’re hardwired to think in storytelling mode.”  It is a form we innately understand without being coached or primed.

I hope that you enjoy this very compelling article.

Thank you for reading.

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